Baker Hughes Technology Center
Baker Hughes Oil & Gas Europe. Stavanger, Norway.
The Baker Hughes Oil & Gas Technology Center is strategically positioned in the Oil & Gas corridor of the North Sea region. Customers visiting this facility range from C-Suite executives to engineers. The main goal of the center is to expose customers to the comprehensive solutions BH has to offer in downstream - upstream oil & gas solutions.
The center and all its digital content was designed to be a dimensional cross section of the full oil & gas process (downstream - upstream). The lower level showcases solutions BH provides for subsea applications, and each subsequent level showcases another section of the O&G value chain. The environment was designed to reflect the mood of each application through the use of its interior finishes, photo murals and messaging. Interactive digital content is dispersed throughout the center for detail exploration of solutions.
All the levels of the center are tied together by a 2 story 4x8 video wall depicting in 6K resolution, a full cross section of the oil & gas value chain. The video is controlled by a touchscreen in front of it, and allows customers to fly around the O&G cross section to discover BH offerings. It is the centers digital anchor and showpiece, creating the full contextual backdrop for Baker Hughs solutions in real world applications.
Services: Customer experience design, branded environment design, Interactive digital content production, film production, ongoing post launch support & monitoring.