Kumho Tire Basketball Game

Experiential Marketing for Agency Client. Grand Central Station, NYC.

As official sponsors of the NBA, Kumho tire launched a brand activation featuring Carmelo Anthony. Our team developed an arcade style basketball game where guests can shoot tires into the hoop, score points, take a photo with Carmelo Anthony to share on social media.

Services: Interactive digital content production, UI design, hardware integration, post launch support & monitoring.